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Multichannel marketing: Opportunity from the marketer’s POV

Published on September 7, 2012 By Matt

Marketers have bombarded consumers with messages since the advent of advertising. Today, communication channels added daily to the mix create an unprecedented, daunting din for marketers to break through. Most consumers engage multiple media at a time, yet they don’t truly multitask. Our brains aren’t capable of that. We focus on texting, TV and surfing […]

Multichannel Marketing: The New Black

Published on December 20, 2011 By Matt

This year’s NCDM conference was a huge success. If you missed it, you missed Harland Clarke receiving the Gold Award for their partnership with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program. Check out how Zions and Harland Clarke are working together to increase customer engagement and retention through the use of data-driven […]