Archive for September, 2010
I’ve recently blogged about how consumers are starting to expect interactions with brands online and if businesses aren’t doing so, they’re missing a huge opportunity to leverage advocates, drive sales and increase favorability. But how about banks? Working in the Interactive Department of a bank, I’m obviously a huge proponent of it, but how do […]
The way consumers are utilizing social media platforms seems to be constantly evolving. And as it changes, our marketing techniques must adapt to ensure we are successfully reaching our target audience and seeing true conversion.
How much of an impact social media marketing tactics can have on a small business is always an interesting topic of conversation. I believe it’s an incredible marketing tool, especially for those businesses with more of a niche target audience or a strong understanding of what demographic they want to reach out to in a […]