Matt Wilcox Pro

Ever sat down for a chat with a Peppered Moth? Prior to the Industrial Revolution, the Peppered Moth flourished in the forests of England. Well, the light-colored ones did. They alit on tree trunks and blended in. Life wasn’t so easy for their dark-colored siblings. They struck such a contrast with the surrounding trees that they […]

If numbers can make you look smart, it should stand to reason that big numbers can make you look super smart. But then, looks can deceive. Don’t get me wrong. I hardly need enumerate the virtues of big data. It reveals behaviors, preferences, and predilections on a mass scale. All of which are useful. But […]