Archive for March, 2011
Thanks to the Internet, many tools once exclusive to professionals are now widely available at low or no cost. Nowadays, just about anyone with a computer can design a page, retouch a photo, or even compose music. But if you’ve ever had to hide crossed fingers behind your back while muttering something nice about a […]
Welcome to the new world of banking. If last year was the year that saw the rulebook rewritten, 2011 will be the year companies transform their business plans to meet the new challenges and embrace opportunities. One area those opportunities will be prevalent is within technology and innovation. At the Retail Financial Services Symposium I […]
South by Southwest (SXSW) is a group of interactive, film and music festivals/conferences that take place every spring in Austin. The interactive portion has become known for being the launch pad for startups that really revolutionize the way we communicate. Think: Foursquare…Twitter…just to name a few. SXSW 2011 begins next week and the buzz is […]
It doesn’t take a genius to figure out that if a particular fishing lure works, you should keep using it. Or that if a particular shortcut consistently saves you time, you should keep taking it. Yet surprisingly few companies apply the same sort of logic to enhance online marketing effectiveness. Dropping a lure in the […]