Archive for June, 2017
Returning from a camping trip, Henry Ford, yes, that Henry Ford, saw a farmer repairing a car. That the farmer’s car wasn’t a Ford didn’t stop Henry, an irrepressible tinkerer, from hopping out of his own car, which was a Ford, to help. In no time the farmer’s car was running again, whereupon the farmer offered […]
NOWADAYS it’s a fairly easy matter to infuse digital banking with brand trappings like logos, colors, and consistent font use. But that’s not all there is to branding. At least, not anymore. Today there’s this thing called brand personality. And while you can train tellers to smile—well, you can try—making a smartphone smile is […]
PRIOR TO April 21, there was unilateral agreement on how upcoming Trump administration policies would impact the financial services industry. The only hitch? The universal agreement was that there was simply no telling. No wonder more and more prognosticators are retreating to the safety of, “It could be this, that, or the other.” But, as […]