Matt Wilcox Pro

Blame whoever named Boomers “Boomers.” Ever since, the mass media seem to have indulged some sort of compulsion to give succeeding generations names. Unfortunately, no one troubled to come up with anything cool or even appealing. In a dazzling display of no creativity at all, photographer Robert Capa came up with “Generation X” for a photo essay of […]

        The interactive media are interactive. I apologize if you find that headline strikes you as redundant or obvious. It is both. But from the way some marketers fail to use the interactive media interactively, you’d think it was news. A limitation of older media like TV, radio and newspaper was that they […]