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With the recent announcement that the Fed is setting the debit interchange rate cap at 21 cents, the financial services community breathed a collective sigh of relief. To be sure, 21 cents is less than what was charged in the past. But it’s better than the 15 to 20 cents that the market expected, and […]
Ah, the ubiquitous Google. It’s not just for maps, web, images, videos, news, shopping, mail, analytics, advertising, translations and, well, everything under the sun anymore. Now it’s in your wallet. On second thought, make that, now it IS your wallet. Yes, Google Wallet is here. As more and more businesses hop on board, expect to […]
A growing number of Americans rely on their mobile phones to access the Internet, utilize money-saving applications and engage social networking websites. But a new survey shows consumers are also using their smartphones to manage their finances. The results of the study – conducted by strategy consulting and research firm Mercatus – suggest that as […]
How financial institutions leverage social media with their customers is clearly a work in progress; and where this will trend in the future is very much to be determined. Will it be used primarily as a community tool or focus more on lead generation? Will it be a place to push products or primarily for […]
All the techniques for search engine optimization (SEO) we’ve looked at so far are designed to improve your SEO ranking in two ways: making your site relevant, and making it authoritative. For your site to be highly ranked, it’s not just what you know (your site content), but who you know (what other resources are […]