Consumers have their pick when it comes to choosing a financial institution and fees, services and products play a significant role in their decision. But the results of a new survey demonstrate that a customer’s loyalty may also be influenced by how financial institutions interact with them. The study conducted by Bain and Company reveals […]
As I’ve mentioned before, mobile banking is becoming one of the fastest-growing and most popular methods consumers utilize to manage their financial transactions. Although a sizable percentage of Americans rely on smartphones to complete their day-to-day transactions, experts say that mobile banking still has some challenges ahead to becoming more commonplace among users. According to […]
As 2012 gets rolling, marketing professionals need to realize that the dynamics of marketing are shifting, and that just keeping the same brand messages may not really work in our changing society. Here’s a list of a few trends for 2012 from Leo Burnett Chicago which should shape the way financial brands frame their interactive […]
Branding is about values–the core values that describe your bank and why it matters. Pseudo-branding is a change in appearance without a change in substance. We don’t want that. What we do want is to implement those core values at every level of the organization. And how well the bank adheres to these core principles […]
There’s a seductive myth floating around that designing a great logo, picking typefaces and colors, and creating a clever tagline is branding. I hate to be the bearer of bad news, but it’s not true. Making your bank look good is a part of branding. But in the larger and more useful sense, branding is […]