Author Archive

Consumers & Social Media

September 16, 2010

The way consumers are utilizing social media platforms seems to be constantly evolving. And as it changes, our marketing techniques must adapt to ensure we are successfully reaching our target audience and seeing true conversion.

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Does Social Media Really Affect the Bottom Line for Small Businesses?

September 8, 2010

How much of an impact social media marketing tactics can have on a small business is always an interesting topic of conversation. I believe it’s an incredible marketing tool, especially for those businesses with more of a niche target audience or a strong understanding of what demographic they want to reach out to in a […]

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7 Interactive Marketing Tips For A Small Business To Get Started

August 17, 2010

The tool that would become the Internet was born on October 29, 1969, when researchers at UCLA tried to transmit the word “login” to colleagues at Stanford University. The system crashed after sending the first two letters. On the next try, only the first letter was transmitted before the system crashed again. So it is […]

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The Internet and Direct Mail: Buddies for Life

August 6, 2010

You never meant for your eye to wander. But now, looking back, was there really any way you could have avoided noticing when this sexy newcomer batted an eye? Suddenly, the one who’d been faithful to you for all those years began to look old. You found yourself thinking about moving on…

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Importance Of Your CEO And Social Media

July 27, 2010

Companies are quickly realizing how crucial it is to have a social presence and often the tendency is to think this should be expanded to top-level executives as well. However, when looking at the top 100 CEO’s of the world, there are zero currently active in the social space with their own profiles. In fact, […]

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