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With smart phones dominating the news, whether that is the iPhone, the new HTC 1 concept phone, Verizon’s Droid, etc. mobile technologies need to be at the forefront of marketing strategies. This is no exception in the banking world.
As technology continually changes, traditional marketing has changed as well. One-way messaging like sending direct mail or printing brochures is decreasing, where interactive marketing is rapidly growing. The change in marketing has created a need for cost-effective and efficient ways to promote your products, services and brand to clients and potential clients. How does this […]
Social media is causing shift in the way we communicate both personally and professionally. People are becoming accustomed to having online discussions with businesses they frequent and businesses are increasing online activity in order to provide better customer service, generate proactive dialogue, address customer needs and build better relationships.
When diving into the Social Web, one of the first things to do is consider your objectives: Are you looking to connect with family or friends? Establish business connections and uncover networking opportunities? Participate in online conversations on hiking, finance, etc.? Whatever your intentions, there are a myriad of ways in which to do so […]