Author Archive
Free choice is a wonderful thing. At least, it is when one of the options happens to be desirable. When none is, you have on your hands what is known as a dilemma. At first, a dilemma was exactly what online banking seemed to present to bankers. The fear was that offering online services would […]
As a follow-up to my post earlier this week on the importance of getting permission from people before sending email blasts (and this extends to clients, prospects, etc.) here’s how to obtain (and maintain) permission to send marketing emails:
With apologies to positive thinking devotees, today’s blog is the first in a series in which I plan to focus on what not to do when it comes to interactive marketing.
Evolving social media platforms and trends are changing the ways people network. Earlier this week I happened upon a friend I hadn’t seen for over a year. We agreed to do a better job of staying in touch. Out came our respective smart phones as we simultaneously traded emails with our respective contact information. Three Things […]
I’ve recently blogged about how consumers are starting to expect interactions with brands online and if businesses aren’t doing so, they’re missing a huge opportunity to leverage advocates, drive sales and increase favorability. But how about banks? Working in the Interactive Department of a bank, I’m obviously a huge proponent of it, but how do […]