Author Archive
As 2012 gets rolling, marketing professionals need to realize that the dynamics of marketing are shifting, and that just keeping the same brand messages may not really work in our changing society. Here’s a list of a few trends for 2012 from Leo Burnett Chicago which should shape the way financial brands frame their interactive […]
Branding is about values–the core values that describe your bank and why it matters. Pseudo-branding is a change in appearance without a change in substance. We don’t want that. What we do want is to implement those core values at every level of the organization. And how well the bank adheres to these core principles […]
There’s a seductive myth floating around that designing a great logo, picking typefaces and colors, and creating a clever tagline is branding. I hate to be the bearer of bad news, but it’s not true. Making your bank look good is a part of branding. But in the larger and more useful sense, branding is […]
Social media has become a core platform for keeping people connected, and research shows businesses that rely on these networking outlets may boost their customer base. A recent study conducted by Nielsen reveals consumer opinion plays a central role in how well a business functions and attracts new patrons, with 90 percent of individuals saying […]
This year’s NCDM conference was a huge success. If you missed it, you missed Harland Clarke receiving the Gold Award for their partnership with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program. Check out how Zions and Harland Clarke are working together to increase customer engagement and retention through the use of data-driven […]