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Who’ll win the battle of electronic vs. traditional wallets?

April 19, 2012

As electronic wallets become more widely adopted and convenient payment methods for consumers, many analysts are questioning whether traditional payment types will become obsolete in the future. And the experts say, “Not without more incentives.” The development of new electronic wallets is in full swing, with Google already creating a mobile wallet last fall that […]

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Zions Bank Creates Brand Advocates with Social Media

April 17, 2012

In preparation for this year’s Fiserv Forum client conference, I sat down with Nicole Fields, Social Media Manager for Fiserv, to discuss the growing trend of social media in the financial industry. Check out my interview below, and visit their blog for more. Social media remains one of the hottest topics in financial services — […]

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Twitter becomes most popular social media resource adopted by financial firms

April 16, 2012

Financial companies have increasingly turned to social media services as a way of promoting products, engaging with customers, recruiting new employees and responding to customer feedback. But when it comes to the different social media services banks and lenders rely on, which is the most popular? A recent study conducted by research firm Corporate Insight, […]

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#ACCELERATE Delivers

April 10, 2012

#Accelerate shows why it is the must attend event for Web/Digital Analysts and Marketers: A full day packed with content and speakers with no breaks other than lunch…exhausting, right?  Not in the least.  #Accelerate, the first conference I have attended with a hash tag in its name, delivered as promised.  I was wowed by great […]

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Mobile commerce continues to expand

March 20, 2012

Mobile platforms, including banking, payments and purchases, are a growing industry, and the results of a new study show more Americans are trending toward this type of service. A recent study conducted by the Consumer Electronics Association reveals 37 percent of individuals who own a mobile device – including tablets, smartphones and cellphones – conduct […]

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