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In a rare instance of mutual benefit, the fast-growing popularity of mobile alerts promises to keep consumers happy while actually saving banks money. No wonder smart banks are jumping on providing quality, secure options for receiving information about accounts, balances and cleared items via text, email and RSS. I should point out that fast growing […]
It more or less started with telephones. On the day that a customer happened to call the bank to inquire or conduct a transaction, remote banking was on its way. Well, sort of on its way. Telephones at home and in the office became increasingly complex as the 20th Century rolled forth, but not much […]
Mobile features have quickly become one of the leading characteristics that drive a percentage of the American population toward certain financial institutions. However, analysts say that while mobile wallet usage is expected to increase in the coming years, widespread adoption may still be inhibited by questions over safety. For this reason, it’s imperative for financial […]
When it comes to attracting a strong customer base, many companies believe that bigger means better. And while developing large-scale interactive and social media campaigns has a myriad of benefits, going local and launching small initiatives can have bigger effects than some companies may realize. In order to meet prospective customers one-on-one, some companies have […]
It’s no secret that social media platforms are becoming more instrumental in reaching out to various demographics, introducing new banking products, driving customer loyalty and responding to feedback. However, a new report sheds light on the obstacles smaller banks and businesses may face in adopting and utilizing these communication mediums, according to American Banker. Social […]