As 2012 gets rolling, marketing professionals need to realize that the dynamics of marketing are shifting, and that just keeping the same brand messages may not really work in our changing society. Here’s a list of a few trends for 2012 from Leo Burnett Chicago which should shape the way financial brands frame their interactive […]
Social media has become a core platform for keeping people connected, and research shows businesses that rely on these networking outlets may boost their customer base. A recent study conducted by Nielsen reveals consumer opinion plays a central role in how well a business functions and attracts new patrons, with 90 percent of individuals saying […]
For those who missed this year’s BAI Retail Delivery Conference, you can view my presentation below. And be sure to visit my SlideShare profile for more presentations from 2011. Leveraging Social Media to Grow Customer Relationships View more presentations from Matt Wilcox
Would you want your financial advisor to friend you on Facebook? People may think of that as a connection better reserved for LinkedIn–where most social media users maintain their professional relationships—and I used to agree. However, I came across on article on WSJ.com that may have changed my opinion… Many professionals, including myself, use social […]
Google Wallet is officially here, and already the technology is showing a lot of promise. Check out this article from Mashable for some great insight into using Google Wallet, issues with privacy, and, of course, what comes next.