In preparation for this year’s Fiserv Forum client conference, I sat down with Nicole Fields, Social Media Manager for Fiserv, to discuss the growing trend of social media in the financial industry. Check out my interview below, and visit their blog for more. Social media remains one of the hottest topics in financial services — […]
Financial companies have increasingly turned to social media services as a way of promoting products, engaging with customers, recruiting new employees and responding to customer feedback. But when it comes to the different social media services banks and lenders rely on, which is the most popular? A recent study conducted by research firm Corporate Insight, […]
It’s no secret that social media platforms are becoming more instrumental in reaching out to various demographics, introducing new banking products, driving customer loyalty and responding to feedback. However, a new report sheds light on the obstacles smaller banks and businesses may face in adopting and utilizing these communication mediums, according to American Banker. Social […]
Many financial institutions are rolling out new services, incentives and features to increase customer loyalty, attract new customers and remain competitive in their sector. Given the industry-wide changes banks and lenders are experiencing, coupled with new mobile and technological features many are launching, customers have a wide variety of institutions to choose from when shopping […]
Tumultuous economic times can present new challenges to banks and large financial institutions. During periods of turmoil, many consumers shop around to make sure they are receiving the best rates, paying minimal fees and have access to premium customer service. Increased competition among banks has given consumers the advantage in choosing an institution that will […]