Quick Response (QR) codes are the latest tech gadget to engage folks with smartphones and other mobile devices equipped with a camera. These codes are fun, and simple to use. Just point the lens of your smart phone or other compatible mobile device at the code, and wait to see what pops up on the […]
For banks to maintain market share — and profit margins — in an uncertain economic climate, marketers will have to “think outside the box.” Please pardon the use of a cliché; in this case, it happens to fit. Increasingly, banks must walk the fine line between profitability and not letting new or increased fees drive […]
All the techniques for search engine optimization (SEO) we’ve looked at so far are designed to improve your SEO ranking in two ways: making your site relevant, and making it authoritative. For your site to be highly ranked, it’s not just what you know (your site content), but who you know (what other resources are […]
I first met Chad McDaniel, President of Execs in the Know, at the recent Customer Response Summit. I was honored to be invited as a guest on his radio show, Voice of the Customer, to discuss social media as an emerging customer response channel. Thanks to all of the listeners for their great questions, and […]
People love pictures and videos, but search engines ignore them when it comes to ranking your site. But there is a way to provide delightful photos and videos for your readers and please the search engines while you’re at it. And, it’s easy to do. When you add photographs and other media to your website, […]