More banks market prepaid debit cards to all demographics, incomes

Posted by on September 25, 2012 at 7:58 pm

Prepaid debit cards carry the reputation for appealing primarily to the un- or underbanked demographics. Individuals belonging to this sector typically rely upon cash, check-cashing services and alternative financing solutions to avoid traditional bank products, such as checking or savings accounts. However, new data reveals more financial institutions are expanding their prepaid offerings to not […]

Top changes in financial marketing trends

Posted by on September 17, 2012 at 8:38 pm

Financial institutions have been forced to make considerable changes to their marketing strategies in recent years, due to the economy, new regulations and technological innovations. As a result, the same tactics most individuals grew accustomed to in earlier years are starting to be phased out as banks look to new ways to appeal to their […]

Multichannel marketing: Opportunity from the marketer’s POV

Posted by on September 7, 2012 at 8:02 pm

Marketers have bombarded consumers with messages since the advent of advertising. Today, communication channels added daily to the mix create an unprecedented, daunting din for marketers to break through. Most consumers engage multiple media at a time, yet they don’t truly multitask. Our brains aren’t capable of that. We focus on texting, TV and surfing […]

Don’t Do a Sony

Posted by on August 20, 2012 at 5:09 pm

Here’s something you never want to have to post on your blog: “Busted. Nailed. Snagged. As many of you have figured out … Peter isn’t a real hip-hop maven and this site was actually developed by Sony.” That’s what Sony ended up posting after a badly bungled attempt at creating the illusion of a third […]

Common social marketing missteps many retailers make

Posted by on August 8, 2012 at 10:24 pm

Running a successful marketing campaign historically involves time-honored strategies, such as cold-calling, running newspaper advertisements and hosting networking events. In today’s technology-driven business culture, the rules of the game have changed. Companies, retailers and financial institutions are now including more social media services in their marketing campaigns as a way to reach a broader demographic […]