Marketing

Obtaining Permission

Posted by on November 22, 2010 at 5:22 pm

With apologies to positive thinking devotees, today’s blog is the first in a series in which I plan to focus on what not to do when it comes to interactive marketing.

Together from Afar

Posted by on October 25, 2010 at 7:42 pm

Evolving social media platforms and trends are changing the ways people network. Earlier this week I happened upon a friend I hadn’t seen for over a year. We agreed to do a better job of staying in touch. Out came our respective smart phones as we simultaneously traded emails with our respective contact information. Three Things […]

Consumers & Social Media

Posted by on September 16, 2010 at 3:59 pm

The way consumers are utilizing social media platforms seems to be constantly evolving. And as it changes, our marketing techniques must adapt to ensure we are successfully reaching our target audience and seeing true conversion.

Does Social Media Really Affect the Bottom Line for Small Businesses?

Posted by on September 8, 2010 at 12:03 am

How much of an impact social media marketing tactics can have on a small business is always an interesting topic of conversation. I believe it’s an incredible marketing tool, especially for those businesses with more of a niche target audience or a strong understanding of what demographic they want to reach out to in a […]

7 Interactive Marketing Tips For A Small Business To Get Started

Posted by on August 17, 2010 at 8:24 pm

The tool that would become the Internet was born on October 29, 1969, when researchers at UCLA tried to transmit the word “login” to colleagues at Stanford University. The system crashed after sending the first two letters. On the next try, only the first letter was transmitted before the system crashed again. So it is […]