Author Archive
If you want your website to be found – and who doesn’t? – get in the habit of using key words effectively. Key words are the terms and phrases that people type into search boxes. When the key words that people type match key words woven throughout the content of your website, the search engines […]
For those of you expecting a post on organic gardening, I apologize. This post is about how to improve where search engines rank your website, all by yourself, for free. Before you hand over a bunch of cash to a Search Engine Optimization (SEO) firm, try these easy ways to improve your ranking. You may […]
We’ve all heard that, “If you build it, they will come.” But for a landing page, that applies only when you build it right. Since by definition a landing page exists outside your main website, odds are you’re creating it for a specific purpose. It follows that a good first step to an effective landing […]
It’s not very often that I open an email with a cryptic subject line. My inbox is just too full (as I’m sure most of yours are) to take the time to guess what it’s about, or to open it and read for a couple of minutes to see what’s being pitched. It would probably […]
Of the many ways to obtain an email list, by far the best and most productive e-list you will ever use is your house list. A house list consists of customers and inquirers who have volunteered to receive emails from your business. Since they know you and intentionally opted in, they are most likely to […]