Author Archive
Capital One deserves five stars for launching, free of charge, the kind of digital tool you’d expect from a brand committed to serving cardholders’ best interests. A new Credit Tracker tab on Cap One’s mobile app shows cardholders: their credit score; factors making up the score; calculators showing how increasing, paying down, or paying off […]
Things have flipped. Not long ago the likes of Starbucks and McDonald’s enjoyed a competitive advantage by providing free onsite Wi-Fi. Today, that’s pretty much de rigueur. Providing onsite Wi-Fi is not so much a competitive advantage as not providing it is a competitive disadvantage. Likewise, offering mobile banking, once the sign of a forward-thinking […]
What an honor! For the second year in a row, BankInnovation has included me on its list of “30 innovators to watch.” Now, if you will indulge me in a little brag … Last year I placed just ahead of Aston Kutcher. This year he didn’t make the list at all. Take that, Ashton!
It’s always flattering to be featured on FinancialBrand.com. This morning they published my new article, Avoiding Digital Parity. I suppose I could cut and paste it here, but why, when you can click here and read it on FinancialBrand.com? While you’re at it, explore the site. Lots of good, useful information is there. —Matt
Filthy lucre. Literally. WHEN IT COMES TO selling online services, bank marketers typically focus on benefits such as speed, convenience, accessibility, and economy. These are valid, but another, largely overlooked benefit is available, just waiting for the right brave marketer to capitalize on it: hygiene. In an article for NPR, Michaeleen Doucleff writes, “… those […]