Author Archive
Precautions taken by state and local governments during the pandemic have ranged from stay-at-home recommendations to stay-at-home orders, some under threat of citation. Although some groups have erupted in protest, most Americans seem to have willingly placed themselves under a sort of house arrest. There’s no need to recite the long- and short-term economic consequences […]
Nine years later, it’s still good advice. Originally published Apr 29, 2011. * * * It’s not very often that I open an email with a cryptic subject line. My inbox is just too full (as I’m sure most of yours are) to take the time to guess what it’s about, or to open it […]
Informing clients helps reduce risk and adds value to the brand. When it comes to finding ways to fill time, sequester-induced boredom is hands-down the mother of invention. No small number of people turn their newfound spare time to activities like gardening, Netflix binging, exercise, yard work, house cleaning, learning a new skill, games, walks, […]
Current events demand we evolve and adapt like never before. Today’s TBT post cautions against letting the brand stand in your way. Originally posted September 27, 2017. * * * ANECDOTES ABOUND of companies that prosper by sticking to brand promises.* That’s great when brand promises are relevant. Sticking to promises no one gives a hoot about isn’t so […]
It’s difficult to find—much less write—a news item that doesn’t open with or relate to the coronavirus pandemic. And for good reason. It has pretty well invaded every aspect of our lives. About a month ago, I wrote about predicted effects of the pandemic on digital payments. Though this is by no means the way any […]