Author Archive

TBT: 3 tips for sorting real from fake

April 9, 2020

Originally published Dec 19, 2013. Now more than ever, knowing what is and isn’t reliable information in the media matters. These tips are still relevant. * * * I love digital media. As one who makes a living helping financial institutions marshal their marketing power, I’d be a fool not to. Even so, digital media they can […]

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Pandemic fraud: Forearming via forewarning

April 6, 2020

Two weeks ago I posted heartening examples of humanity rising to its best in a crisis. But I’m no Pollyanna. Crises also provide opportunities for scum to rise to the surface, and here the current pandemic is proving no exception. Topping the list this time around are medical scams. Some sell “testing kits” that are, […]

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TBT: 10 Tips for Creating Effective Online Surveys

April 2, 2020

This one never seems to go out of date. Writing and distributing surveys is easier than ever. So is doing it wrong, a proud tradition that many companies seem bent on continuing. Originally posted March 31, 2011.  * * * Thanks to the Internet, many tools once exclusive to professionals are now widely available at low […]

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Can AI be sexist? You bet it can.

March 30, 2020

It’s tempting to assume that AI in banking is non-sexist and cannot be otherwise. After all, AIs are genderless, so how could they possibly identify with or prefer one gender over another?  Except, well, AIs mine databases. If biases happen to be built into data-gathering processes—and not necessarily by design—AIs can hardly avoid emerging with […]

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TBT: How germ-free is your smartphone?

March 26, 2020

Originally posted July 22, 2018.  I thought this information could be useful at this time. Which payment system is the most germ-free? In the wake of New York University’s 2014 Dirty Money Project, the switch from paper to digital currency was probably welcome news for germophobes. That was the study that revealed that some 3,000 varieties of bacteria […]

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