Jul 10
20
Mobile Banking & Emerging Applications Summit Recap
With smart phones dominating the news, whether that is the iPhone, the new HTC 1 concept phone, Verizon’s Droid, etc. mobile technologies need to be at the forefront of marketing strategies. This is no exception in the banking world. Read the rest of Mobile Banking & Emerging Applications Summit Recap »
Jul 10
13
8 Tips To Build An Interactive Marketing Team From Scratch
As technology continually changes, traditional marketing has changed as well. One-way messaging like sending direct mail or printing brochures is decreasing, where interactive marketing is rapidly growing. The change in marketing has created a need for cost-effective and efficient ways to promote your products, services and brand to clients and potential clients. How does this shift affect marketing as a whole and how do you react to the change towards interactive marketing?
Read the rest of 8 Tips To Build An Interactive Marketing Team From Scratch »
Social media is causing shift in the way we communicate both personally and professionally. People are becoming accustomed to having online discussions with businesses they frequent and businesses are increasing online activity in order to provide better customer service, generate proactive dialogue, address customer needs and build better relationships. Read the rest of Social Media & The Banking Industry »
Jul 10
9
Establishing A Marketer’s Social Network Presence– Part One
When diving into the Social Web, one of the first things to do is consider your objectives: Are you looking to connect with family or friends? Establish business connections and uncover networking opportunities? Participate in online conversations on hiking, finance, etc.? Whatever your intentions, there are a myriad of ways in which to do so in both personal and professional networks. More importantly, you can leverage those specific networks to achieve your overall goal of being an executive marketer in the social space. Read the rest of Establishing A Marketer’s Social Network Presence– Part One »