As a follow-up to my post earlier this week on the importance of getting permission from people before sending email blasts (and this extends to clients, prospects, etc.) here’s how to obtain (and maintain) permission to send marketing emails: Read the rest of Obtaining Permission – Part 2 »

With apologies to positive thinking devotees, today’s blog is the first in a series in which I plan to focus on what not to do when it comes to interactive marketing.

Sure, do’s are important. But unlike the other mass media, online is unforgiving when it comes to don’ts. TVs, radios, newspapers and mailboxes don’t cut you off if you happen to commit a gaffe. Email servers do.

So let’s begin with what is possibly the biggest don’t: DON’T send email blasts to people without first obtaining their permission.

Read the rest of Obtaining Permission »

Evolving social media platforms and trends are changing the ways people network. Earlier this week I happened upon a friend I hadn’t seen for over a year. We agreed to do a better job of staying in touch. Out came our respective smart phones as we simultaneously traded emails with our respective contact information.

Three Things make this encounter remarkable:

Read the rest of Together from Afar »

The way consumers are utilizing social media platforms seems to be constantly evolving. And as it changes, our marketing techniques must adapt to ensure we are successfully reaching our target audience and seeing true conversion. Read the rest of Consumers & Social Media »