Digital is hot but don’t
close your branches yet

Read my new article in
The Financial Brand

Consumers approach their personal banking in many ways, using different channels for different types of transactions. The use of both basic and advanced digital banking channels is increasing, as customers become familiar with new technologies and capabilities.

Though branches still offer some value for consumers, comfort with using automation and non-traditional financial firms for banking transactions continues to gain traction. This change in consumer behavior requires attention from the banking community, especially those firms that hope that the movement to digital solutions will either slow or stop altogether. This isn’t going to happen.

In a survey fielded by Fiserv, it was found that most consumers are split on their preferred mode of interaction with their primary financial institution. While over half of consumers (click here to continue on The Financial Brand website)

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