A choice of where to
read my new article on
the ROI of digital banking

WE HEAR it over and over: Digital banking is the future, and financial institutions are well advised to hop on that bandwagon yesterday or sooner. But the question has remained, Aside from keeping up with the times, what does digital banking offer financial institutions in terms of ROI? 

CB GraphicABA Graphic

Happily, a recently completed study, “Quantifying the Value of Digital Engagement,” conducted by Fiserv in partnership with Bank of the West, offers early, encouraging answers. I write about them my article, “Measuring the ROI of digital banking.” You can even choose if you’d rather read it from ABA Bank Marketing or CB Insight.

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