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TBT: A Peek Inside the Brainstorming Session
(Branding a Bank for the Rising Generation)

Posted by on January 9, 2020 at 3:36 pm

Originally posted on October 31, 2013 Here’s a macabre thought to start your day: Older customers will die sooner than younger ones. It’s a fact of life that has many a financial institution concerned. Rightly so. I wouldn’t dream of suggesting that bankers’ concern is only for the bottom line. Surely many wish their customers […]

From bezels to bombs: ATM fraud runs the gamut

Posted by on January 6, 2020 at 1:35 pm

Some thieves take on smart ATMs with high tech gadgetry. Others, you could say, have a shorter fuse. The United States Department of Justice recently sent notifications to 2,000 residents in my home state of Utah. Recipients are presumed victims of one Alexandru Cosmin Licsor, freshly extradited from Romania. The purpose of the letter was to inform […]

(TBT) New Year’s resolutions: the most popular, the most broken

Posted by on January 2, 2020 at 3:32 pm

  Originally posted December, 29, 2016  The New Year is nearly upon us. I need hardly point out that, for a lot of us, that means making and promptly breaking one or more resolutions. For a bland definition of the ubiquitous New Year’s Resolution, look no further than Merriam-Webster: A promise to do something differently in […]

Bootstraps and the unbanked

Posted by on December 30, 2019 at 1:52 pm

I shall open this week’s post by quoting Neal deGrasse Tyson. Tyson is a bestselling author, director of the Hayden Planetarium (part of the Department of Astrophysics at the American Museum of Natural History in New York), and, according to People magazine, the sexiest astrophysicist alive.  (One wonders why People felt the need to qualify “sexiest astrophysicist” with “alive.” It’s hard to imagine […]

TBT: Digital customers shouldn’t have to navigate an obstacle course

Posted by on December 26, 2019 at 3:41 pm

Originally posted December 17, 2014   Last week, a friend of mine, also in marketing, posted this after fighting his way to live chat on Adobe’s website: “Adobe live chat is immensely helpful—once you get there. First you must prove your worthiness. You must navigate a maze, undergo a colonoscopy, pass a written exam on String Theory, […]