Financial institutions have been forced to make considerable changes to their marketing strategies in recent years, due to the economy, new regulations and technological innovations. As a result, the same tactics most individuals grew accustomed to in earlier years are starting to be phased out as banks look to new ways to appeal to their […]
Running a successful marketing campaign historically involves time-honored strategies, such as cold-calling, running newspaper advertisements and hosting networking events. In today’s technology-driven business culture, the rules of the game have changed. Companies, retailers and financial institutions are now including more social media services in their marketing campaigns as a way to reach a broader demographic […]
A range of industries, including financial institutions, small businesses and technology sectors, rely on social media campaigns to promote their products, build customer loyalty and develop a channel for communicating with customers. While social media platforms, such as Facebook, Twitter and LinkedIn, are the more traditional channels companies rely on, web forums are an overlooked […]
Social media services are designed to connect individuals, offer networking opportunities and provide several channels for social interaction. However, when it comes to the role of social media in regard to building a workplace culture, executives and employees have different opinions about the impact of popular networking sites. According to a Deloitte study conducted by […]
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