Marketing

The Internet and Direct Mail: Buddies for Life

Posted by on August 6, 2010 at 2:28 pm

You never meant for your eye to wander. But now, looking back, was there really any way you could have avoided noticing when this sexy newcomer batted an eye? Suddenly, the one who’d been faithful to you for all those years began to look old. You found yourself thinking about moving on…

Importance Of Your CEO And Social Media

Posted by on July 27, 2010 at 3:47 pm

Companies are quickly realizing how crucial it is to have a social presence and often the tendency is to think this should be expanded to top-level executives as well. However, when looking at the top 100 CEO’s of the world, there are zero currently active in the social space with their own profiles. In fact, […]

Social Media & The Banking Industry

Posted by on July 12, 2010 at 1:53 pm

Social media is causing shift in the way we communicate both personally and professionally. People are becoming accustomed to having online discussions with businesses they frequent and businesses are increasing online activity in order to provide better customer service, generate proactive dialogue, address customer needs and build better relationships.

Establishing A Marketer’s Social Network Presence– Part One

Posted by on July 9, 2010 at 3:01 pm

When diving into the Social Web, one of the first things to do is consider your objectives: Are you looking to connect with family or friends? Establish business connections and uncover networking opportunities? Participate in online conversations on hiking, finance, etc.? Whatever your intentions, there are a myriad of ways in which to do so […]