Banking

Banks Are Your Friend?

Posted by on September 27, 2010 at 5:59 pm

I’ve recently blogged about how consumers are starting to expect interactions with brands online and if businesses aren’t doing so, they’re missing a huge opportunity to leverage advocates, drive sales and increase favorability. But how about banks? Working in the Interactive Department of a bank, I’m obviously a huge proponent of it, but how do […]

8 Tips To Build An Interactive Marketing Team From Scratch

Posted by on July 13, 2010 at 7:13 pm

As technology continually changes, traditional marketing has changed as well.  One-way messaging like sending direct mail or printing brochures is decreasing, where interactive marketing is rapidly growing. The change in marketing has created a need for cost-effective and efficient ways to promote your products, services and brand to clients and potential clients.  How does this […]

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