Author Archive

‘Smartphonatics’ to drive mobile banking and payment demand

July 12, 2012

Some consumers are more likely to use their smartphones as electronic wallets than others, but adoption of these payment methods is still slow. However, a new global study reveals that an emerging demographic may help fuel the adoption of electronic wallets and encourage more banks to expand their mobile banking and payment services. The study, […]

Posted in Mobile Banking | Comments Off on ‘Smartphonatics’ to drive mobile banking and payment demand

Don’t dismiss web forums during social media campaigns

July 10, 2012

A range of industries, including financial institutions, small businesses and technology sectors, rely on social media campaigns to promote their products, build customer loyalty and develop a channel for communicating with customers. While social media platforms, such as Facebook, Twitter and LinkedIn, are the more traditional channels companies rely on, web forums are an overlooked […]

Posted in Social Media | Comments Off on Don’t dismiss web forums during social media campaigns

Payment technology changes consumer perceptions of money

June 29, 2012

Many consumers who are still wary of electronic wallets, but want to explore new convenient ways of paying for items are utilizing new payment technologies that do not require them to input their personal financial information. Experts say that these new types of payment technology are becoming popular among demographics that are concerned about their […]

Posted in Banking, Mobile Banking | Comments Off on Payment technology changes consumer perceptions of money

Executives, Employees Disagree On Social Media’s Impact on Workplace Culture

June 25, 2012

Social media services are designed to connect individuals, offer networking opportunities and provide several channels for social interaction. However, when it comes to the role of social media in regard to building a workplace culture, executives and employees have different opinions about the impact of popular networking sites. According to a Deloitte study conducted by […]

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Square adds loyalty features to boost customer base

June 21, 2012

Millions of small businesses and individuals have turned to Square technology to accept credit cards, giving customers more payment options. However, as many Americans become more interested in the convenience of electronic wallets, some retailers fear that credit cards will be phased out. In an effort to encourage consumers to continue using credit cards, Square […]

Posted in Finance | Comments Off on Square adds loyalty features to boost customer base