Author Archive
Ever sat down for a chat with a Peppered Moth? Prior to the Industrial Revolution, the Peppered Moth flourished in the forests of England. Well, the light-colored ones did. They alit on tree trunks and blended in. Life wasn’t so easy for their dark-colored siblings. They struck such a contrast with the surrounding trees that they […]
If numbers can make you look smart, it should stand to reason that big numbers can make you look super smart. But then, looks can deceive. Don’t get me wrong. I hardly need enumerate the virtues of big data. It reveals behaviors, preferences, and predilections on a mass scale. All of which are useful. But […]
It’s time for Section 215 of the Patriot Act to expire It was once common practice never to descend into a coal mine without a canary. Canaries are more sensitive than humans to methane and carbon monoxide, which are odorless, colorless, and deadly. If the canary expired, it meant you needed to hightail it out […]
Last week, a friend of mine, also in marketing, posted this after fighting his way to live chat on Adobe’s website: “Adobe live chat is immensely helpful—once you get there. First you must prove your worthiness. You must navigate a maze, undergo a colonoscopy, pass a written exam on String Theory, run a gauntlet (blindfolded), sacrifice […]
Email Marketing Lessons from the Direct Mail Dark Ages Part 2: The Good From the moment the U.S. Constitution gave Congress the power to establish post offices, marketers went to work learning how to make direct mail pay. Over time, direct mail marketers began noting techniques that seemed to work most often and on a […]