My new article for The Financial Brand on the mobile banking explosion’s positive effect on revenue and customer retention is now online. Read it by clicking here or on the image at right.
January 29, 2016
Author Archive
My new article for The Financial Brand on the mobile banking explosion’s positive effect on revenue and customer retention is now online. Read it by clicking here or on the image at right.
A MARKETING ASSOCIATE picked up an interesting tidbit of information in the course of a recent social media campaign. He found that the campaign pulled plenty of views, clicks, and sales on weekdays between 9 a.m. and 5 p.m., and almost none on weekdays after 5 p.m. and on holidays and weekends. At first blush, […]
Bitcoin wraps up its best year ever Currency is a social contract. Whether we’re talking dollars, euros, pesos, rubles, or yen, their worth is no more nor less than what the parties to a transaction agree they’re worth. The word currency came into fashion in the mid 17th Century CE. It was coined (so to […]
New Year thought: Not just frequency, but loyalty ONE FINE DAY amid the airline deregulation of the early 1980s, a visionary at American Airlines reasoned that it would cost nothing—and might just earn goodwill—to give unsold seats to frequent customers. In no time, the idea bled into other airlines and, later, into other verticals, from […]
Not everyone has access to a toddler consultant In the 1970s, banks tended to limit marketing themthar newfangled ATMs to people around 30 years old and younger, aka Boomers. The reasoning was that interfacing with not just a machine but a computer (!) would intimidate if not terrify anyone much older than that. They weren’t […]