Author Archive
Though I blogged about the coronavirus last week, and though right now you could throw a virtual stick and hit dozens of coronavirus stories, I’m going to bring it up again. But with a different spin. Crises have a habit of bringing out the best and worse in us … … so this week I want to […]
First posted July 8, 2013. Here’s a true story about judging by appearances. It sounds apocryphal, but you can verify it for yourself, as I did, with a visit to Snopes.com. Snopes, a reliable resource for verifying or, depending, debunking urban legends, is where I found this true and instructive story. * * * […]
NOTE: In no way is the content of this post intended to provide medical advice. See an MD for that. In 1986, the president of the company that markets LifeStyles condoms referred to AIDS as “a condom marketer’s dream.” Jerry Della Femina, founder and president of the advertising agency handling the Lifestyles account, immediately retorted, “AIDS […]
Originally posted March 21, 2016 Maybe it was his red face. Maybe it was the steam coming from his ears. Either way, it was clear that Brent was worked up. Asked what was bugging him, Brent replied that, just the evening before, his neighbor said something rather insulting. “You’re in marketing?” the neighbor said. “So is […]
Originally posted April 29, 2013 Seven years later, the data-driven race to trim turnaround-times and enhance the customer experience is still on. * * * WHEN YOU SEE WORDS like “estimate” and “90 percent” flung about without supporting data, it’s wise to assume you’re dealing with a guess landing somewhere between wild and educated. But […]