Author Archive
I AM REMISS. I allowed September to come and go without wishing anyone a happy Chicken Month. As long as I’m catching up, and despite my failure to send out greeting cards, I also hope you had a great Oatmeal Month in January and a happy Pig Day in March. And then there was International Beer […]
How the U.S. government helps cover the overhead of people trying to hack your bank When you email or visit a website, your computer leaves behind a calling card in the form of its IP address. Short for “Internet Protocol,” the IP address helps devices locate and recognize each other, thus speeding communication. People, too, […]
Read my new article in The Financial Brand Consumers approach their personal banking in many ways, using different channels for different types of transactions. The use of both basic and advanced digital banking channels is increasing, as customers become familiar with new technologies and capabilities. Though branches still offer some value for consumers, comfort with […]
ANECDOTES ABOUND of companies that prosper by sticking to brand promises.* That’s great when brand promises are relevant. Sticking to promises no one gives a hoot about isn’t so much a show of brand integrity as a show of stubbornness. For a look at how clinging to “because that’s our brand” isn’t always a good thing, […]
PERHAPS YOU HEARD: Equifax was hacked on September 7. There are some who would reassure us by pointing out that 143 million accounts is less than half the number of MySpace accounts and less than one-third the number of Yahoo accounts that were hacked. I have two reactions. My first reaction is that would-be reassurers could […]