Social media is causing shift in the way we communicate both personally and professionally. People are becoming accustomed to having online discussions with businesses they frequent and businesses are increasing online activity in order to provide better customer service, generate proactive dialogue, address customer needs and build better relationships. Read the rest of Social Media & The Banking Industry »

When diving into the Social Web, one of the first things to do is consider your objectives: Are you looking to connect with family or friends? Establish business connections and uncover networking opportunities? Participate in online conversations on hiking, finance, etc.? Whatever your intentions, there are a myriad of ways in which to do so in both personal and professional networks. More importantly, you can leverage those specific networks to achieve your overall goal of being an executive marketer in the social space. Read the rest of Establishing A Marketer’s Social Network Presence– Part One »