How much of an impact social media marketing tactics can have on a small business is always an interesting topic of conversation. I believe it’s an incredible marketing tool, especially for those businesses with more of a niche target audience or a strong understanding of what demographic they want to reach out to in a specific community. Utilizing Twitter, Facebook, Foursquare and other relevant platforms can allow small-business owners to promote their offerings, build awareness and potentially drive traffic and influence decisions that will affect their bottom line. Read the rest of Does Social Media Really Affect the Bottom Line for Small Businesses? »

The tool that would become the Internet was born on October 29, 1969, when researchers at UCLA tried to transmit the word “login” to colleagues at Stanford University. The system crashed after sending the first two letters. On the next try, only the first letter was transmitted before the system crashed again. So it is that, today, those researchers wryly recall that the first three letters ever sent via the Internet were: “lol.” Read the rest of 7 Interactive Marketing Tips For A Small Business To Get Started »

You never meant for your eye to wander. But now, looking back, was there really any way you could have avoided noticing when this sexy newcomer batted an eye? Suddenly, the one who’d been faithful to you for all those years began to look old. You found yourself thinking about moving on… Read the rest of The Internet and Direct Mail: Buddies for Life »

Companies are quickly realizing how crucial it is to have a social presence and often the tendency is to think this should be expanded to top-level executives as well. However, when looking at the top 100 CEO’s of the world, there are zero currently active in the social space with their own profiles. In fact, there are even very few CEO’s of tech and social companies representing themselves online as well. Read the rest of Importance Of Your CEO And Social Media »