Author Archive
See you at the BAI Convention in Denver Planning on attending the BAI Convention in Denver next month? Please grab me and say hello. On the afternoon of November 6, I’ll be joining AOL’s Paul Kadin and New Control’s Jim Marous to speak on “Leveraging Digital and Traditional Marketing to Drive Results.” I hope to […]
A reluctant farewell … and an enthusiastic hello Readers with nothing better to think about may have been wondering about the last line in my prior post: “Speaking of which, stay tuned for a major announcement from yours truly …” Wonder no longer; here is the promised announcement. I have accepted a position with Fiserv. […]
ACCORDING TO a recent TBR survey, North American banks are planning to invest some $74 billion in IT improvements in 2014. That’s two percent more than they look to spend this year. My only surprise is that banks won’t be spending more. It isn’t news that technology drives banking, nor that the extent to which […]
Blame whoever named Boomers “Boomers.” Ever since, the mass media seem to have indulged some sort of compulsion to give succeeding generations names. Unfortunately, no one troubled to come up with anything cool or even appealing. In a dazzling display of no creativity at all, photographer Robert Capa came up with “Generation X” for a photo essay of […]
The interactive media are interactive. I apologize if you find that headline strikes you as redundant or obvious. It is both. But from the way some marketers fail to use the interactive media interactively, you’d think it was news. A limitation of older media like TV, radio and newspaper was that they […]