Author Archive
I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from […]
Last week on behalf of The Economist, this is how some hapless tweet writer boiled down an observation about flagging diamond sales: Why aren’t millennials buying diamonds? The tweet earned a spate of delightfully sarcastic replies from affronted Millennials. Many of the comments—dare I say some of the best?—were NSFW, so I won’t be including […]
Unless you were away climbing Kilimanjaro, you likely heard that last week the UK voted to secede from the European Union (EU). In the final tally, 48 percent voted to remain while 52 percent voted to secede. In the aftermath, the media have spilled over with reports of UK citizens now ruing the vote for […]
Apparently you and I have a superpower. At least, that’s what uninformed writers, and informed ones with no regard for facts where profit is concerned, would have readers believe. Said superpower is the ability to make people buy whether they want to or not. If you have worked in marketing for more than 20 seconds, […]
Two weeks ago I blogged about what happened when Apple tried to stand on principle (something I admire) against the Great Firewall of China. Brief recap: China shut down iTunes Movies and iBooks for a month. The loss of 700 million Internet users being nothing to sniff at, Apple capitulated (something I understand). But Apple […]