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No sooner did direct marketers commence salivating at targeting opportunities posed by that newfangled Internet thing … than the United States Congress and various regulatory bodies set about passing laws to hamper them. Or, at least, that was the idea. Many rules are so plastic as to allow for a good deal of wiggle room—and marketers have […]
THE GOOD news for your financial institution is that it’s fairly easy for clients to add your card to a digital wallet. The bad news is that it’s fairly easy to add everyone else’s card, too. Or, they can bypass your card entirely with store cards paid via store websites. I need hardly point out […]
I am the first to admit that when it comes names of commemorative months, National Cyber Security Awareness Month isn’t the sexiest. Reducing it to the initialism NCSAM makes it easier to write, but not easier to pronounce—En-see-sam? Nik-sam? Ink-sam?—and it it doesn’t help in the sexiness department, either. Perhaps that’s why, even though NCSAM has been […]
Hard to believe: Google launched 20 years ago this month. By accident or design, its name is a misspelling of the number googol. If it was by accident, you have to wonder why founders Larry Page and Sergey Brin didn’t bother googling the correct spelling. Playing trademark roulette Not long after the Google’s appearance in 1998, google became […]
IT’S NO LONGER NEWS that fake news is constantly in the news. Nor is it news that fake news purveyors have turned the term on its head, applying it to verified facts when they happen to prove inconvenient, or to attract larger audiences in order to increase advertising revenues. If the fake news phenomenon was […]