Archive for March, 2020
Originally posted March 21, 2016 Maybe it was his red face. Maybe it was the steam coming from his ears. Either way, it was clear that Brent was worked up. Asked what was bugging him, Brent replied that, just the evening before, his neighbor said something rather insulting. “You’re in marketing?” the neighbor said. “So is […]
Originally posted April 29, 2013 Seven years later, the data-driven race to trim turnaround-times and enhance the customer experience is still on. * * * WHEN YOU SEE WORDS like “estimate” and “90 percent” flung about without supporting data, it’s wise to assume you’re dealing with a guess landing somewhere between wild and educated. But […]
Next time you drive past a soybean farm, look closely. You may be staring at the center of a data privacy controversy. One that carries an important PR lesson for all of us. Farmland owners who don’t wish to farm often lease their land to people who do want to farm. It’s an arena into which, inevitably, the gig […]